SALESFORCE FOR SPORTS, MEDIA & ENTERTAINMENT
Turn Every Fan Touchpoint into Measurable Revenue and Lifelong Loyalty
Fans demand seamless, personalized journeys from the first click to final buzzer. We unify your data in Salesforce Data Cloud and Snowflake, modernize your technology ecosystem, and activate AI powered engagement so every interaction builds loyalty, drives measurable revenue, and turns casual attendees into lifelong fans.
Sports & Entertainment Organizations Hold Untapped Fan Data, Blocking Revenue and AI Value
Fan data remains fragmented across ticketing platforms, CRM systems, loyalty programs, sponsorship platforms, and in venue experiences. Without a unified view of the fan, organizations struggle to personalize engagement, maximize customer lifetime value, demonstrate sponsorship ROI, or activate meaningful AI initiatives.
The result is missed revenue opportunities, lower renewal rates, untapped sponsorship value, and a technology ecosystem that limits growth instead of accelerating it.
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Too many organizations still manage loyalty programs and sponsorship tracking in spreadsheets, which is exactly the challenge we solved at Madison Square Garden. Manual workflows create errors, slow response times, and leave revenue on the table.
Meanwhile, the urgency to modernize is real: over 72% of fans worldwide now use at least one digital engagement platform, and by 2030, apps and social video will overtake websites as the primary fan touchpoint. Organizations still running on legacy CRMs (or cobbled-together point solutions) simply cannot compete.
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Today's fans don't just engage on game day. They interact with teams across mobile apps, social media, email, streaming platforms, and in-venue experiences, often moving between channels in a single day.
Yet many organizations still manage these interactions in disconnected systems, making it difficult to understand who their fans are, what they care about, and how to engage them effectively.
Without a complete view of the fan journey, personalization falls short. The timely, relevant experiences that drive season ticket renewals, premium upgrades, sponsorship value, and merchandise sales become harder to deliver at scale.
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AI has moved from a niche experiment to a core driver of fan engagement. The sports analytics market, valued at $5.8B in 2025, is projected to reach $31.1B by 2034 (CAGR of 20.5%).
Industry leaders from the Premier League to the NBA are already deploying AI for real-time personalization, predictive ticketing, and automated fan outreach.
Organizations that lack the data foundations and integrated architecture to support AI aren't just behind, they're losing fans, sponsors, and revenue to competitors who've already made the move.
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Sponsors are evolving from passive signage buyers to active partners demanding measurable ROI on fan reach, engagement, and activation.
Without unified data and modern reporting capabilities, sports and entertainment organizations struggle to demonstrate partnership value, quantify audience quality, or offer dynamic, data-driven sponsorship packages.
As a result, deal sizes shrink, renewal rates decline, and revenue opportunities are left on the table.
Transforming Fan Experiences for Sports & Entertainment
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We design the enterprise data foundation that connects fan, ticketing, sponsorship, and engagement data into a single source of truth; enabling personalized experiences, stronger sponsorship performance, and AI initiatives built on trusted, actionable data.
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We deliver Salesforce solutions that connect fan, sponsor, and operational experiences across clouds and platforms. By releasing working solutions in increments and validating with the business every sprint, we accelerate outcomes while reducing implementation risk.
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We orchestrate personalized fan journeys across email, SMS, mobile, and in-venue channels using Marketing Cloud and Data Cloud, transforming fan insights into automated, behavior-driven engagement that increases loyalty, revenue, and lifetime value.
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We build custom loyalty solutions on Salesforce that turn casual fans into superfans, automate program management, and provide the insights needed to optimize engagement, retention, and long-term revenue growth.
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We connect sponsorship and fan data in Salesforce to streamline operations, demonstrate partnership ROI, and support data-driven sponsorship strategies that strengthen renewals, increase deal value, and unlock new revenue opportunities.
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We build the trusted data foundation required for successful AI initiatives, using Salesforce Data Cloud to unify fan data, activate insights, and enable personalized experiences, intelligent automation, and agentic engagement at scale.
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We evaluate your technology ecosystem to identify redundancy, reduce technical debt, and prioritize investments based on business value—creating a practical roadmap to simplify operations, lower costs, and build a scalable foundation for growth.
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Our dedicated Principal Consultants remain embedded in your roadmap, continuously optimizing your Salesforce environment and adapting to evolving business needs—without re-scoping, lengthy change requests, or waiting for the next major project.
Proven Salesforce Outcomes for Sports, Media & Entertainment
A True 360° Fan View Finally Within Reach
Unify fan data across ticketing, CRM, loyalty, and venue systems to create a complete customer view that drives personalization, increases ticket sales, and grows average transaction value.
Faster, Smarter Campaign Execution
Replace one-size-fits-all outreach with automated, data-driven engagement that increases fan engagement, improves conversion rates, and drives greater value from every campaign.
Event Operations That Run Lean and Fast
Accelerate event planning cycles, reduce operational overhead, and improve execution so teams can focus on fan engagement instead of manual coordination.
Legacy Replaced, Downtime Avoided
Modernize legacy systems without disrupting operations, events, or fan experiences through an iterative approach that reduces risk, accelerates adoption, and delivers value throughout the transition.
AI-Ready Architecture That Compounds in Value
Establish a scalable data foundation that delivers value today while enabling future AI, automation, and personalization initiatives without starting from scratch
Sponsorship Conversations Backed by Data
Enter sponsorship renewals with confidence by connecting fan engagement and partnership data to prove ROI, strengthen relationships, and maximize revenue opportunities.
Elevated Fan and Sponsor Engagement for a Premier Sports & Entertainment Venue
Ready to Make Every Fan Interaction Count?
Sports and entertainment leaders trust DX Foundation to deliver faster, smarter fan experiences. Let's map out what's possible for your organization. Schedule your complimentary Fan Experience Assessment today.