DX Foundation

DX Foundation designs digital experiences built on strong data foundations. We combine technology strategy, data engineering, AI and agentic systems, and Salesforce implementation to help organizations turn technology investments into measurable business outcomes.

DX Foundation takes a business-first approach. We start with your business objectives, then align technology to them, rather than the other way around. Every engagement begins with strategy and covers everything from data sourcing through deep reporting: research, design, deployment, and maintenance.

DX stands for digital experience: the full set of interactions customers and users have with your digital interfaces, platforms, and content. That includes email, text, ads, websites, and the coordination of phone calls and in-person visits. It is how all of your systems work together to create consistent, meaningful interactions with your brand.

Our human-first method takes inventory of three layers: Customer Experience (CX), User Experience (UX), and what we call IT Experience (ITX). We use that inventory to build your path to DX maturity.

What makes us different: the consultants you meet are the consultants who deliver. Many firms sell you an "A team" and hand the work to a B team once the paperwork is signed. We do not allow that. The senior people you come to trust stay through the end of the project as technical oversight and as your advocate. We also work alongside your team rather than around them, bringing them up to speed as we go so they can run the solution once we are gone.

DX Foundation holds a 5 out of 5 CSAT (customer satisfaction) score and is SOC 2 Type 1 certified.

Key terms used across the site: DX (digital experience), CX (customer experience), UX (user experience), ITX (IT experience, DX Foundation's own term for how internal IT teams experience the technology stack), DX maturity (the progression model across those three layers), and agentic systems (autonomous AI workflows that act, not just analyze).

Services

  • What We Do: Full service overview, the business-first approach, the data science and engineering capability set, and client testimonials.
  • Data, AI and Agentic Systems: Unify disparate data sources, build governed AI foundations, and create scalable pipelines. Includes data strategy development, custom data modeling, data integration across legacy systems, advanced analytics and machine learning, and data governance and compliance frameworks.
  • Technology Strategy: Comprehensive technology strategy, portfolio rationalization, and AI-ready architecture design for organizations with fragmented tech stacks.
  • Technology Implementation: Flexible, strategy-led implementations across platforms, built to avoid stalled projects and low adoption.
  • Salesforce Strategy and Implementation: Strategy-led deployment across the Salesforce ecosystem, including Data 360 and Agentforce for Marketing, Commerce, Sales, Service, and Revenue. Focused on adoption, integration, and long-term value rather than rework.
  • Mergers and Acquisitions Services: Systems integration, data unification, and strategic roadmaps for merging fragmented technology ecosystems, built to speed value capture and reduce post-deal risk.

Industries

  • Financial Services: Salesforce and data solutions for financial institutions, with attention to risk and compliance posture.
  • Sports, Media and Entertainment: Fan and audience engagement, unified customer data, and revenue operations for sports and media organizations.
  • Hotel and Hospitality: Guest experience, loyalty, and operational systems for hospitality businesses.
  • Manufacturing: Salesforce and data foundations for manufacturers managing complex channel and operational data.
  • Nonprofit: Salesforce solutions for nonprofit organizations, covering donor, member, and program data.

Technology Partners

  • Partnerships: DX Foundation's objective approach to technology selection and the full platform partner list.
  • Salesforce: Decades of Salesforce expertise across apps, data, agents, and metadata, delivered by Platform Architects and data experts.
  • Snowflake: Scalable, secure data cloud foundations. Real-time analytics, governed AI, cost-efficient lakehouse architectures, optimized pipelines, and secure data sharing.
  • Databricks: End-to-end data and AI transformation on the Databricks Lakehouse Platform, including ETL and ELT pipelines, Delta Lake management, MLflow model deployment, and feature stores.
  • AWS: Cloud-native deployment, migration, and modernization using services such as S3, Redshift, EMR, and Bedrock, including AWS integration into Salesforce environments.

Additional platforms in the DX Foundation stack include MuleSoft and Tableau.

Company

  • Who We Are: The team, the approach, and what working with DX Foundation actually looks like.
  • Success Stories: Client results and testimonials across industries.
  • Resources: Guides, articles, and reference material on digital experience, data, and AI.
  • Join Us: Open roles at DX Foundation.
  • Contact: Schedule a call to scope an engagement.
  • LinkedIn: Company updates and commentary on data, AI, and digital experience.
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